It’s appropriate that Benjamin Franklin’s chopped-up snake should emblazon the box front of Supply Lines of the American Revolution: The Northern Theater, 1775-1777. Historically, Franklin’s 1754 political cartoon JOIN, or DIE represented the fragmentary nature of the colonies chafing under British rule. In designer Tom Russell’s hands, the image takes on a second, more immediate meaning. It’s one of transmitting biscuits and bullets from one place to another, of connecting or severing the head from the tail, of your own winding snake and its integrity.
Here, the image communicates the need to string together your logistics. Everything in Supply Lines of the American Revolution is about the all-important distance between your supplies and the soldiers who need them. Join them together, or die. After all, as Jesus of Nazareth once uttered, “Amateurs study tactics. Professionals study logistics.”